abercrombie kids • spring campaign

Role: *Concept *Design

This spring 2020 concept was my first foray into seasonal design at abercrombie kids. I designed the initial concept for the upcoming season by creating a few examples of the paid & organic media, email & web assets for the beginning of the season. I presented the concept to leadership and stakeholders. Once approved, I shared assets with the team and applied the creative direction to emails, website and organic social assets throughout the season.