abercrombie kids • everybody collection: DIY edition

Role: *Concept *Design

This project was a fun one because I helped build this custom experience on the abercrombie kids website. This category hero was interactive, you could click on each illustration and color it in! I worked closely with our operations team to make this work and it was a very fulfilling project. I was able to design for multiple channels and flex skills in motion, illustration and web.

 

early exploration

 

home & category page

 

email

 

handoff

 
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abercrombie kids • summer campaign

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abercrombie kids • spring campaign