abercrombie kids • summer campaign

Role: *Concept *Design

I collaborated closely with the art director & senior designer throughout the entire process of bringing this campaign to life. Our work together began at the initial stages with wireframes. We then concepted the look & tone of the season to create guidelines for other designers to reference as they designed for their channels. Once the final design work began, I designed each omni channel experience below and worked cross-functionally with the development team to implement our online experiences.

I designed the initial concept for the upcoming summer season by creating a few examples of the paid & organic media, email & web assets for the beginning of the season. I presented the concept to leadership and stakeholders. Once approved, I shared assets with the team and applied the creative direction to emails, website and organic social assets throughout the season.